Winning in Retail: A Record of Strategic Implementation by the World's 20 Largest Retailers

Author: (British) Reynolds (Reynolds/J.) / (British) Cuthberbson (Cuthberbson/C.) Edited by: Wang Huimin
Publisher:
Publish Date: 2005-01-01
Features: When the clock struck on December 11, 2004, the three-year protection period for retail in mainland China also came to an end. From then on, mainland retailers would stand on the same starting line as these global competitors, facing the challenges of market competition. Through an analysis of retail strategies and case studies of the strategic implementations of major international retailers, the authors of this book introduce us to the growth and expansion strategies of many international retailers. This can serve as a reference and example for mainland retailers, as well as help them better understand their competitors, know themselves and the enemy, and be invincible in battle!