Communication Studies Fourteen Lectures

Author: Wu Jianmin, Editor-in-Chief
Publisher:
Publish Date: 2004-12-01
Features: "Fourteen Lectures on Communication Studies" enables readers to understand the basic theoretical framework of communication studies, grasp the fundamental elements and common methods involved in communication, and through numerous simulated cases, encourages students to integrate theoretical learning with practical experience. This enhances their abilities in verbal communication, nonverbal communication, cross-cultural communication, and handling media relations, thereby fostering good habits, attitudes, and skills in communication among college students. The book helps readers understand the basic theoretical framework of communication studies, master the fundamental elements and common methods involved, and through numerous simulated cases, encourages students to integrate theoretical learning with practical experience. This enhances their abilities in verbal communication, nonverbal communication, cross-cultural communication, and handling media relations, thereby fostering good habits, attitudes, and skills in communication among college students.
With the deepening of China's reforms and rapid economic development, international media coverage and perceptions of China have shown some positive changes, with relatively objective reporting on China's economic growth. However, in the realm of political ideology, misconceptions about China remain deeply rooted. Changing this situation is no easy task and requires persistent and long-term efforts. The publication of this book is bound to improve China's international public opinion environment and contribute to enhancing the effectiveness of external publicity.