Strategic Management Case

Author: Guo Yi
Publisher:
Publish Date: 2005-01-01
Features: Strong local relevance. All cases are from domestic enterprises, focusing on typical issues encountered by local businesses in their management processes. High applicability. Teachers can use each case separately as the teaching content progresses. Combination of theory and practice. Includes a large number of new theories and case analysis guides related to the cases. Case teaching is an effective teaching method. To address the shortcomings caused by the lack of local cases in strategic management teaching, we selected some enterprises with typical problems, meeting the needs of case teaching, and willing to cooperate, based on case studies conducted in recent years, and compiled this case collection. The cases in this book are all from domestic enterprises, covering current hot theories and issues in strategic management such as stakeholders, strategic intent, value chains, core competencies, social networks, and balanced scorecards. By reading and analyzing the cases in this book, researchers, managers, and students can understand the application status of advanced strategic theories in China, learn from experience and lessons, and benefit greatly in guiding research and management. The target readers of this book include: Master of Business Administration (MBA), graduate students in business, senior undergraduate students, and corporate managers interested in strategic management.