Modern Marketing Science Tutorial

Author: Tang Decai
Publisher:
Publish Date: 2005-01-01
Features: Based on the traditional marketing theory framework, the author integrates new achievements in marketing research and practical applications. This enables students to grasp both the fundamental principles and methods of marketing while also keeping up with the trends in the development of marketing science, thereby cultivating their ability to solve and analyze real-world marketing problems. The book combines theory with practice, emphasizing case studies alongside theoretical explanations. Its content is thought-provoking and easy to teach. This book is suitable for undergraduate and graduate students in management-related fields, MBA students, and other readers interested in this subject. Additionally, PowerPoint slides for lecture presentations are provided free of charge.