Sports Management (12th Edition)

Author: Bucher
Publisher:
Publish Date: 2005-01-01
Features: With the rapid development of economic globalization and the popularization of sports in various countries, the sports industry is emerging as one of the most promising new industries in the 21st century. After nearly two decades of rapid economic development, China's sports industry is booming and gradually becoming a new growth point in the national economy. The successful bid for the 2008 Beijing Olympics has provided an excellent opportunity for the industrialization and commercialization of sports in our country. The publication of this series will play a positive role in promoting the overall management level of China's sports industry, including the cultivation of management talents for the 2008 Beijing Olympics and the improvement of the quality of sports management personnel and administrative staff in relevant institutions. This series comprehensively covers all important areas of sports industry management, most of which have been revised multiple times and have long established a reputation as classics and authorities abroad, with some even revised to the 12th edition. They provide inspirational, guiding, and practical insights into the development and growth of China's sports industry market. Advanced sports industry management concepts, as well as practical sports and marketing management skills and methods, will serve as a solid foundation for rapidly improving the level of domestic sports industry management education. This book fully reflects the ideas of contemporary Western sports management and is currently the most comprehensive and innovative work on the market. It employs a unique approach to present various aspects of the field, covering both theoretical foundations and practical applications, making it a compendium of great wisdom and talent in the world. This book consists of seven parts: basic theories of sports management, human resource management, political issues, sports venues, marketing, economics, and finance. It closely links theories from management, sociology, economics, and other disciplines with the practice of sports management. The text is both profound and accessible, making it highly readable and providing strong guidance for practical sports management. This book is suitable for teachers, graduate students, and undergraduate students in their third and fourth years who teach sports management in higher education institutions, as well as scholars researching sports management. Other sports professionals will also find this book to be an invaluable resource.