Sports Market: A New Hotspot for Investment

Author: Bao Mingxiao
Publisher:
Publish Date: 2004-12-01
Features: The author is the Director of the Social Science Center and a researcher at the Institute of Sport Science, General Administration of Sport of China, a seasoned expert in sports industry research. The book starts with the basic theories of the sports market and provides an in-depth introduction to the interactive relationship between a well-off society and the development of the sports market; the impact of joining the WTO on the development of the sports market and policy recommendations; the influence of hosting the 2008 Olympics on China's economy, the economy of the capital, and the development of China's sports industry; the development strategies for China's sports market in the next 10 years; and an overview of the five major specialized markets in China's sports market—sports goods, fitness and entertainment, competition and performance, sports intermediaries, and sports lottery markets—including their development status, existing problems, recent market trends, and countermeasures. The sports market is the most direct and vivid reflection of the scale, structure, quality, and efficiency of the sports industry. Studying the sports industry largely involves revealing various economic phenomena in the sports market and exploring their inherent operational patterns. This book serves as a practical guide with reference and value for investors looking to enter the sports market, operators already in the market, and administrators responsible for supervising the sports market.