Integrate market communication

Author: (English) Fair / Yang Lin
Publisher:
Publish Date: 2005-04-01
Features: Marketing: The Butterworth-Heinemann textbook has become a complete part of our teaching methods for marketing skills. Its content aligns with the syllabus published by professional associations, and comprehensive and detailed materials are provided in corresponding chapters for relevant syllabus content, which is very crucial when you study using the CIM continuous assessment model. The book is concise, easy to understand, and well-structured. Our students have consistently given it high praise.
Textbook: Written by experienced CIM examiners for the Marketing Foundations module, it guides you through the 2003-2004 syllabus; free resources and course supplementary materials from www.marketngonlin.co.uk; convenient for your study, broadens your knowledge, and fully prepares you for exam success; to provide information directly related to the CIM syllabus, each part of the textbook includes a series of cases, questions, activities, definitions, and learning techniques to help you better learn and test your understanding. Easy to understand, interactive, and relevant, the Butterworth-Heinemann textbook is your must-have for the CIM exam!
Marketing Online: By logging into Marketing Online, you can:
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Each chapter of the textbook includes the following sections:
- Learning Objectives: Outlines what you must master after completing the chapter;
- Syllabus Outline: Indicates which part of the syllabus this unit covers;
- Study Guide: Tells you how long the chapter is and how much time is needed to complete the activities;
- Questions: Designed to help you practice, these questions are similar to those in the exam;
- Answers (at the back of the textbook): Shows some formats for answering exam questions. Remember, these are not standard answers—you can only use them as guidance and examples;
- Activities: Help you apply what you’ve learned;
- Activity Tips (at the back of the textbook): Explain the methods used in each chapter’s activities;
- Study Tips and Tricks: Provide insights from senior examiners, examiners, and the textbook authors to help you avoid common mistakes made by previous candidates and guide you to improve your foundational knowledge;
- Insights: Encourage you to apply the written knowledge to real-life situations;
- Key Definitions: Highlight and explain the key points of the chapter;
- Definitions: Concepts you must understand to pass the exam;
- Summary: Outlines the knowledge you must learn in the chapter;
- Study Enhancement: Provides supplementary reading materials beyond the textbook.
We believe the content of this textbook and the assessment activities designed within it will greatly help you prepare for the CIM exam and will also be very beneficial for your future studies and practical application.