Corporate Advertising Management Legal Practice

Author: Zhao Min
Publisher:
Publish Date: 2005-01-01
Features: A series of books on legal practices in enterprise management. Advertising is a powerful tool for business competition and a bridge connecting enterprises, products, and consumers. The law has established rules for advertising—what principles should be followed when advertising, what rights and obligations exist, what legal issues should be noted when selecting advertising media, how to draft and fulfill advertising contracts, which advertising competitions are legal and which are illegal, how enterprises should bear legal responsibility for illegal advertising practices, and how to protect their rights when receiving penalties. Etc. These are issues that enterprises cannot ignore when engaging in advertising activities. Advertising cannot break the rules.