Strategic Marketing Planning in Insurance: How to Excel

Author: Hong Xing
Publisher:
Publish Date: 2005-01-01
Features: This book includes two major categories of marketing planning: corporate-level marketing planning and team-level marketing planning. Additionally, to enhance the professional skills of planning personnel, the book systematically compiles supplementary materials on the basic qualities and self-cultivation of planners for readers to study and reference. The book presents the main content and process of marketing planning in the form of interviews with individuals, making the writing more relaxed and lively. It not only focuses on the tasks (what to do and how to do it) but also delves into the people (thoughts, emotions, personality, taste, style, etc.). Furthermore, the "Infinite Creativity" tips will bring readers a smile as they engage with the content. This book includes two major categories of marketing planning: corporate-level marketing planning and team-level marketing planning. Additionally, to enhance the professional skills of planning personnel, the book systematically compiles supplementary materials on the basic qualities and self-cultivation of planners for readers to study and reference. The book presents the main content and process of marketing planning in the form of interviews with individuals, making the writing more relaxed and lively. It not only focuses on the tasks (what to do and how to do it) but also delves into the people (thoughts, emotions, personality, taste, style, etc.). Furthermore, the "Infinite Creativity" tips will bring readers a smile as they engage with the content.