Get the channel, rule the world

Author: Li Tongze
Publisher:
Publish Date: 2005-01-01
Features: This book focuses on highlighting the current state and existing issues of China's automotive distribution channels; the models and manifestations of these channels; the marketing strategy choices of manufacturers at the channel's beginning; the market performance and challenges faced by dealers in the middle channel; the consumption behavior of consumers at the channel's end; the relationships among automotive manufacturers, dealers, and consumers; and the future development direction of automotive distribution channels. The book does not extensively discuss how to establish distribution channels, as this topic has already been widely covered in many academic textbooks. The book is suitable for use by automotive manufacturers, dealers, automotive trading companies, information institutions, consulting firms, investment institutions, and advertising companies in formulating distribution strategies and researching automotive distribution channels. It can also serve as a reference book for Master of Business Administration (MBA) candidates.