Walk through the door of finance (A total of nine volumes)

Author: Zhan Xiangyang, Editor-in-Chief
Publisher:
Publishing Date: 2004-10-01
Features: Understanding finance is a difficult thing. Simplifying complex things is also a difficult thing. And what if people who have understood finance make the complex finance simple and clear? Why not take a look at this illustrated popular finance book? Maybe it will open the door to the treasure trove of finance for you. This series of books is both accessible and profound, and is the first of its kind in China's popular finance literature. It is a rare and clear masterpiece in the finance book market in recent years. In the process of advancing marketization in China's economy, bank tools, financial markets and tools, bills, bonds, stocks, funds, and other originally unfamiliar financial concepts and products are increasingly entering people's homes and becoming indispensable parts of their lives. However, due to various reasons, the popularization of financial science education in China has remained a blank. How to introduce financial tools and common knowledge from the perspective of ordinary people, explain financial principles, and analyze the colorful and ever-changing financial phenomena, so that finance can step out of the professional ivory tower and reach the general public, so that the vast majority of residents can understand and master financial knowledge and basic skills, is the need of China's marketization of the economy. Therefore, it has also become an important mission of the current Chinese finance academia and industry. The "Entering the World of Finance" series of books, edited by Dr. Zhan Xiangyang, is a popular book that uses simple and accessible language and examples that ordinary people can easily encounter to tell the common knowledge of monetary finance, helping readers understand the basic knowledge related to money and finance. It fills the gap in China's popular finance literature. A market economy is an economy that is dominated by the masses and widely participated in by the masses. The level of the public's understanding of financial knowledge and their familiarity with the interest mechanism and market regulations determine, to some extent, the maturity and level of the financial market. The primary nature of China's economy and financial market is not only because of the underdevelopment of the economy and finance, but it is also directly related to the lack of financial knowledge of the public. Obviously, with the rapid advancement of marketization, finance has reached a stage where popularization is imperative. What is meant by popularization is to take the non-financial professional general public as the target, starting with young people and children, to liberate the mysterious finance from the difficult-to-understand professional vocabulary, and to use the language of the masses and popular stories to tell financial common knowledge, making education fun, so that the so-called crown jewel of economics, finance, becomes a basic skill that everyone can master. This is an innovative work. It is precisely because no one has done it before that it appears difficult. Only in this way does the series of books dedicated to financial popularization by Dr. Zhan Xiangyang and his collaborators become even more rare and valuable. From an international perspective, the popularization of finance has been given widespread attention. For example, financial masters like Friedman often use popular methods such as making TV programs to tell the public their views on finance, trying to make "theory master the masses." Since the reform, China's finance book market has developed rapidly. However, there are some unsatisfactory phenomena. On the one hand, some shoddy and inferior works that hype financial hot issues fill the bookstores; on the other hand, serious financial works are shelved because of their complexity, leading to the phenomenon of "the virtuous being discarded and the base rising in the finance book market." The "Entering the World of Finance" series of books comes from a group of young researchers from the Urban Finance Research Institute of the Industrial and Commercial Bank of China. When they explain financial theory, they can connect it to reality; when they introduce financial common knowledge, they can quote extensively and gather widely. Overall, the book has a fresh and elegant character, combining breadth and specificity, and is both profound and accessible. It covers a wide range of basic financial knowledge, from the nature of money, finance, and credit to international money, exchange rates, and more, analyzing them in a clear and comprehensive manner, with a high-level perspective; yet it also finds financial insights in everyday examples. The book is both accessible and profound, and is the first of its kind in China's popular finance literature. It is a rare and fresh masterpiece in the finance book market in recent years. For the vast majority of ordinary people who are interested in learning and mastering financial common knowledge and skills but are not pursuing a finance major, especially young people, this is undoubtedly the best tool to help them enter the world of finance. As an old-hand in the finance industry, I am gratified that China finally has popular finance literature. "What one learns from books is always shallow; only by doing can one truly understand." Compared to the difficult and complex masterpieces, it is even more difficult to start from the simple and make it easy to understand.