Swimming with the big fish: The business philosophy of corporate coexistence

Author: Su Sen Li Pei Sen
Publisher:
Publish Date: 2004-06-01
Features: This book will guide you to examine today's business ecosystem. Through vivid forms and numerous detailed cases, it discusses the philosophy of "Swimming with the Big Fish." "Swimming with the Big Fish" is a vivid encouragement for small and medium-sized enterprises, a concrete and micro business strategy, and a reality that all businesses must face. "Collaboration" replacing "competition" as the core element of the current business ecosystem means that businesses must shift their focus from the relentless pursuit of competitiveness to the cultivation of collaborative capabilities. "Swimming with the Big Fish" is a strategy, but it is also a capability.