Master's Discussion on Strategy

Author: (English) Grendy / Wang Lei / Yuan Lei
Publisher:
Publish Date: 2005-01-01
Features: Authoritative masters, Classic interpretations – a concise history of strategic evolution. From Igor Ansoff, Michael Porter, Henry Mintzberg to Jack Welch, this book covers all the great strategic thinkers, their key ideas, and the connections between these ideas. Authoritative masters, Classic interpretations – it is named as a classic work for reviewing the thoughts of strategic giants. The book presents the main ideas of strategic thinkers in key areas of strategic management, including: how to control the external environment, strategic decision-making, strategy implementation, change management issues, and strategic monitoring, among others.