CelebrityMedia and Entertainment Economy

Author: Zhang Xiao Zheng
Publisher:
Publish Date: 2005-01-01
Features: Rupert Murdoch's news and publishing industry is far more glorious than the computer software industry where I myself work. — Bill Gates, Chairman of Microsoft
According to predictions by American scholars, leisure, entertainment activities, and tourism will become the next global economic trend sweeping the world. Especially the cultural and entertainment industry centered around media has become a dazzlingly profitable industry in the 21st century, and it will also determine the lives of most people on Earth. This book focuses on entertainment and media, with three major content sections: the people, businesses, and operations of the entertainment and media industries. With distinct viewpoints, a narrative style reminiscent of bestsellers, and a richly illustrated yet theoretically rigorous approach, it brings readers a delightful reading experience.