Principles of Graphic Design

Author: Alex W. White [USA]
Publisher:
Publish Date: 2005-01-01
Features: This groundbreaking book offers a unique approach to successful design for designers, art directors, and students, regardless of their experience. In his exploration of the elements that make visual design striking and clear to read, the experienced designer and educator Alex W. White has collected a wealth of materials and examples, teaching how to use:
· Defining and expressing dominant images, words, and concepts
· Using scale, color, and position to guide the viewer through primary and secondary hierarchies while reading
· Treating white space as an important part of design, not just a background
· Employing display and body fonts to maximize readers' understanding and appreciation
Hundreds of illustrations selected from design, painting, architecture, and printmaking, as well as the author's own archival materials, make even the most abstract concepts easy to understand. This book provides a new method for thinking about and applying the four design elements, and is sure to foster and produce better design.