Color design in France

Author: Song Jianming
Publisher:
Publish Date: 1999-04-01
Features: Learning, conceptualizing, creating, allowing color to manifest life, conveying an experience – this is a summary of this book. This book is situated at a turning point in the history of two centuries. At this stage, color has lost its detached, exclusive status reserved for insiders and experts, and instead has gained full creative and social significance in daily life. Today, every ordinary person is using color, sometimes without even realizing it. As a whole, architectural spaces, from cities to residential areas, from factories to large facilities, require pre-designed, subtle dominant color planning. Some historical buildings and neighborhoods have been protected and revitalized, with color actively participating in the restoration of these precious heritage sites. But what is more evident is the overwhelming presence of color in our daily lives. In fact, everyone is experiencing and practicing color through their clothing and fashion. Today, everyone lives in an environment saturated with color information from multiple media. Each consumer is driven by fashion, hoping and able to choose colorful daily necessities that align with their tastes, conscious or unconscious expectations, and their lifestyle. Therefore, in the world of consumer and equipment products, competition is now global, and success is no longer solely determined by parameters such as functionality, quality, price, and design, but rather by subtle attractiveness value. Here, color and its material form play a key role in temptation, personalization, and market product categorization. For the industry, color has become an unavoidable, powerful economic factor. Color demands continuous research, intersecting diverse disciplines such as design, fine arts, humanities, and industry. It is under this name that color participates in the cultural expression of a nation and a country. This will prompt us to explore the boundless frontiers of color geography more deeply. Learning, conceptualizing, creating, allowing color to manifest life, conveying an experience – this is a summary of this book. This book is situated at a turning point in the history of two centuries. At this stage, color has lost its detached, exclusive status reserved for insiders and experts, and instead has gained full creative and social significance in daily life. Today, every ordinary person is using color, sometimes without even realizing it. As a whole, architectural spaces, from cities to residential areas, from factories to large facilities, require pre-designed, subtle dominant color planning. Some historical buildings and neighborhoods have been protected and revitalized, with color actively participating in the restoration of these precious heritage sites. But what is more evident is the overwhelming presence of color in our daily lives. In fact, everyone is experiencing and practicing color through their clothing and fashion. Today, everyone lives in an environment saturated with color information from multiple media. Each consumer is driven by fashion, hoping and able to choose colorful daily necessities that align with their tastes, conscious or unconscious expectations, and their lifestyle. Therefore, in the world of consumer and equipment products, competition is now global, and success is no longer solely determined by parameters such as functionality, quality, price, and design, but rather by subtle attractiveness value. Here, color and its material form play a key role in temptation, personalization, and market product categorization. For the industry, color has become an unavoidable, powerful economic factor. Color demands continuous research, intersecting diverse disciplines such as design, fine arts, humanities, and industry. It is under this name that color participates in the cultural expression of a nation and a country. This will prompt us to explore the boundless frontiers of color geography more deeply.