Breakthrough in performance. Packaging

Author: Wu Sheng
Publisher:
Publish Date: 2005-01-01
Features: Series of Modern Design Creativity and Expression. Artistic design follows the laws of visual thinking. It begins with the inspiration, capture, and generation of creativity, then moves on to the formation and expression of images, and finally reaches the realization of the creative goal. This process involves a series of complex mental processes, such as the transformation, organization, and interweaving of images. From an artistic perspective, this process does not pursue completeness, continuity, or comprehensiveness. Designers can extract a segment, aspect, or consciously break through a specific part from it, often achieving unexpected results. Of course, this applies to designers who already have a certain foundation. Truly valuable works are often those that break through the conventional. This breakthrough could be a break from a certain mindset, a break in the creative process, a break in a technique or method, or even a deliberate disruption of completeness or an elevation beyond existing images, and so on. The authors of this series have extracted experiences from their own artistic design practices—whether in creativity, expression, concept, or production—to provide insights for fellow professionals and beginners. The authors of this series are teachers from art colleges or university art departments, and the content of the series is a crystallization of their design and teaching experiences. The series can serve as a textbook or a reference for fellow professionals.