Marine tourism

Author: Dong Yuming
Publisher:
Publish Date: 2002-07-01
Features: This book is divided into ten chapters, mainly including: an overview of marine tourism, marine tourism resources, the marine tourism industry, marine tourism management, marine tourism economy, marine tourism products, marine tourism markets, marine tourism planning, marine tourism culture, and marine tourism environment. Currently, marine tourism has become one of the hot topics in tourism, especially the development of marine tourism in coastal areas of low and middle latitudes has been particularly rapid. China is one of the maritime powers and places great emphasis on the development of marine tourism resources and the construction of coastal tourism areas, marine tourism development zones, marine tourism resorts, coastal tourism belts, and marine nature reserves. The country has also held various marine tourism festivals and events, striving to shape renowned marine tourism products. At the same time, it promotes the unique characteristics of China's marine tourism in domestic and international markets, enhancing the image and status of China's renowned marine tourism products. By using international standards as the benchmark for evaluating renowned marine tourism products, China aims to quickly align its marine tourism industry with the global marine tourism industry, thereby promoting the rapid development of the marine tourism economy. This book can serve as a dedicated textbook for "Marine Tourism" teaching and also holds certain reference value for marine tourism professionals.