Scale Development: Theory and Application

Author: (USA) Dewey Willis / Wei Yonggang / Long Changquan / Song Wu
Publisher:
Publish Date: 2004-10-01
Features: Measurement is a crucial tool in social and behavioral research. Regardless of how well the other aspects of a study are planned and executed, measurement can make or break a research project. This book provides effective assistance for your scale development work in measurement.
■ Utilizes charts to visually present complex statistical and measurement principles in an intuitive manner.
■ Employs analogies to replace mathematical terminology, making the content more accessible and easy to understand.
■ Offers numerous examples of scale development in the book, providing readers with practical templates.