Digital prepress design application

Author: Chen Liannian / Zhang Jian, Editors
Publisher:
Publish Date: 2004-09-01
Features: Is printing an art or a technology? The exquisite works of modern printing seem to prove it is the former, while high-speed replication in the information age suggests it is confined to the realm of technology. Undoubtedly, there is art in printing. It is most evident in the pre-press design stage, but can it be called "print design"? Some industry professionals argue that print design, as it relies on ever-evolving science and technology, can be considered a specialized design art. However, this book contends that "print design" is merely an application of design on printed materials. The artistic principles it follows and the aesthetic outcomes it produces are no different from those of general design aesthetics. Its only unique distinction lies in its dependence on, or benefit from, high-tech modern printing processes.
This book was co-authored by Professor Chen Liannian, who has long been engaged in teaching graphic design, and Mr. Zhang Jian, a seasoned DTP professional. It takes both an artistic perspective on technology and a technological perspective on art. From an artistic standpoint, it concludes that design must embrace technology—designers should adhere to the possibilities offered by existing technology and skillfully apply them as a design language to enrich and refine visual communication design. From a technological standpoint, it explores how modern printing enables full expression of graphic design, pursuing art on paper.
This book seamlessly combines theory and practice, fostering honest dialogue between art and technology. It covers the understanding of printing, the composition of digital pre-press systems, digital image processing, digital text attributes, digital color technology, and digital page layout. It also includes multiple instructive case studies, integrating depth, breadth, and practicality within the industry. The content is both accessible and profound, making it a highly valuable reference tool for professionals in the design and DTP fields.