Customer Value Evaluation, Modeling, and Decision Making

Author: Qi Jiayin
Publisher:
Publish Date: 2005-01-01
Features: This book delves into the evaluation, quantification, and decision-making aspects of customer value, aiming to address the current situation where CRM lacks theoretical models in marketing management. It is currently a focal point and challenge in international marketing management research, playing a significant supporting role in the development of CRM software. Some of the book's findings have already achieved economic benefits in practice, while others are being transformed into software products. This book will provide inspiration for peers who are interested in the development of CRM.