Marketing Practical Handbook

Author: Luo Jun
Publisher:
Publish Date: 2005-01-01
Features: Unravel the mysteries of marketing, gain insight into market trends. Sales focus on the needs of the seller, while marketing focuses on the needs of the buyer. Sales is about how to sell products and convert them into cash; marketing is about how to use products and the entire process of creating, distributing, and using them to meet customer needs.