Online Store Entrepreneurship Handbook

Author: Xu Fei
Publisher:
Publish Date: 2004-12-01
Features: The Chinese Internet will transition from the "Internet User Era" and "Online Friend Era" to the "Online Commerce Era"! In five years, everyone will do business online. — Jack Ma, CEO of Alibaba
The author of this book, "Online Store Entrepreneurship Handbook," is written from a practical application perspective, providing a detailed introduction to the individual operational methods in each stage of the online store entrepreneurship process, including: introductory preparation, industry selection, store location selection, business operations, marketing and promotion, logistics distribution, online payment, after-sales service, customer relationship management, and overseas trade. The content of this book is rich, concise, easy to understand, and highly operational, making it a valuable reference for new online retail entrepreneurs. It will also contribute to promoting the application and development of e-commerce.