Automotive Specialized Sales Service Station Marketing Strategy

Author: Gao Yumin (Editor)
Publisher:
Publish Date: 2005-01-01
Features: This book discusses the requirements for dealerships and sales personnel in automotive franchise dealerships, methods for marketing market and customer analysis, marketing public relations, e-commerce, after-sales service, and after-sales agency services. The appendix introduces common sales department organizational structures, rules and regulations, and business forms. This book is suitable for automotive sales personnel and business management personnel, and can also be referenced by automotive users.