Enterprise Positioning Principle: The 3-

Author: (USA) Sheth (Sheth/J.) et al. / Xia Yufeng
Publisher:
Publish Date: 2004-12-01
Features: "Whether your company is generalist, specialist, or stuck in a trench, you will find strategies for survival, revival, and prosperity." — Philip Kotler (Kellogg School of Management, Northwestern University)
"Wherever your company is, The Laws of Corporate Positioning will help you navigate through the minefield and avoid the trench." — George Fisher (Former Chairman and CEO of Kodak)
"The Laws of Corporate Positioning reveals the dynamics of mature markets, with quality worthy of a Nobel Prize. Without this book as a roadmap, no corporate leader can wisely guide their company through the current chaotic competitive landscape." — Professor Jeffrey Sonnenfeld (Vice Dean of the Yale School of Management)
"Every 10 or 20 years, a book emerges that scores in researching business dynamics, guiding corporate leaders to the best path to create value. This is such a book! Read it as soon as possible, don’t hesitate!"
The 3 Laws synthesizes cases of corporate market competition, summarizing from decades of Western market competition history a valuable thinking framework for formulating corporate strategy. It provides highly reference-worthy and standardized methodologies for corporate strategy formulation and management. We believe this work will inspire many business professionals, and we believe it will help enhance the competitiveness of Chinese enterprises and more successfully meet future challenges.