Marketing highlights

Author: (English) McDonald / Li Zhihong
Publisher:
Publish Date: 2004-11-01
Features: In today's highly competitive business environment, well-thought-out marketing plans are increasingly valued. To stay invincible in the business war, a company's marketing plan must be targeted, realistic, practical, and feasible. So, what about your plans? Can they meet all the above requirements simultaneously? If your answer is no, then this book will be of great help to you. This book does not intend to preach theories but focuses on explaining the key principles of marketing plan development and specific implementation steps, thereby helping you create effective marketing plans. The structure of this book is very rigorous: it not only provides you with a wealth of useful knowledge but also carefully prepares numerous tests and offers many practical and insightful suggestions. As long as you follow the author's guidance, diligently absorb the wisdom within, and actively put it into practice, you will soon discover that you have gained a great deal from this enjoyable reading experience: a clearer understanding of the question "Where is the company heading?" improved coordination of various marketing activities, a strong theoretical framework for continuous monitoring of marketing activities, effective alignment of market opportunities with marketing resources, enhanced communication with other relevant departments, a deeper understanding of where sales and profits come from, and the development of more profitable marketing strategies.