Strategic Management

Author: Wang Fanghua/Lü Wei (editors)
Publisher:
Publish Date: 2004-12-01
Features: The book takes a holistic view of corporate operations and future development, researching and introducing all aspects of corporate strategy that are related to the survival and growth of enterprises. This book is written by the authors based on their extensive teaching and research experience, as well as drawing on numerousnew theories and practical knowledge from both domestic and international sources. The book consists of 13 chapters, each beginning with an introductory case study and ending with "Chapter Summary," "Key Terms," and "Review Questions." Additionally, columns such as "Case Studies," "Expert Abstracts," and "Strategic Insights" help readers better learn the course of "Strategic Management."