Walmart American Made

Author: Zou Weidong
Publisher:
Publish Date: 2002-04-01
Features: Walmart, this name is no longer unfamiliar to many people. In 1990, it surpassed Kmart, which had been at the top of the U.S. discount department store industry for 10 years, and ranked second among all U.S. retail companies. In 1991, it overtook Sears, the dominant department store leader in the U.S. since World War II, and took the throne of the U.S. retail industry. What is Walmart's marketing secret? How did Walmart establish its world-leading global retail empire? Let us together uncover the truth behind Walmart's "Retail is King" empire and explore the methods by which the world's richest man, Walton, dominates the world.