18 Core Issues and Solutions in China's Direct Selling Legislation

Author: Hu Yuanjiang
Publisher:
Publish Date: 2004-09-01
Features: The author, Hu Yuanjiang, is a young scholar with nearly 14 years of observation and research on China's direct selling industry. He has planned and promoted multiple academic forums on direct selling. To write this book, he spent over six months conducting specialized research, extensively engaging with relevant government departments, frontline business law enforcement personnel, various enterprises, numerous consumers, media organizations, and research experts in the same field. As a result, the sources of material are comprehensive and in-depth, capturing voices from different levels, making the research findings authoritative, impartial, and thorough. An experienced professional working in the field of direct selling management in China commented that this work is the first monograph to systematically explore direct selling legislation, providing systematic reference opinions for legislative, law enforcement, and research departments. It is academically rigorous and highly practical. This book is China's first monograph to comprehensively examine direct selling legislation issues. Against the backdrop of the global direct selling industry's operations, it uses China's 14 years of direct selling practices as rich material. On one hand, it conducts in-depth research on the country's relevant policies and guidelines, while on the other hand, it reflects the voices and concerns of direct selling enterprises. Based on a comprehensive analysis and comparison of different opinions on direct selling issues, it summarizes 18 core problems and proposes reference solutions. These 18 core problems include: "The systemic issues of direct selling legislation goals," "The distinction between direct selling and pyramid selling," "Equal national treatment for domestic and foreign enterprises," "The entry barriers for direct selling enterprises," "Direct selling products," "Reward systems in direct selling," "Single-level and multi-level direct selling," "Education and training in direct selling," "The cultural aspects of direct selling," "Storefront and non-storefront direct selling," "Approval processes for direct selling enterprises," "Taxation in direct selling," "Consumer rights protection in direct selling," "The cooling-off period system in direct selling," "Regulatory oversight of the direct selling industry by functional departments," and "The development of the direct selling industry association."