Marketing Manager "Rizhi"

Author: Wang Lanjian, Editor-in-Chief
Publisher:
Publish Date: 2005-01-01
Features: Marketing is not equal to selling! Don't equate your work with selling; marketing is an art. Marketing managers must handle complex social and interpersonal relationships, including those with competitors, customers, employees, and colleagues. You need to find breakthroughs for your products, increase market share; you need to work hard to turn every customer into a long-term partner of the company; you need to appropriately motivate employees to achieve greater results. You are working on this every day, yet you feel like you can't see where the goal lies. In fact, as long as you make good use of your 365 days, planning every day and gaining wisdom daily, every day of the year is an opportunity! Then, you will realize: FutureInControl (Future in Your Control). The most important part of marketing is not selling! Selling is merely the tip of the marketing iceberg, just one of several functions of marketing, and often not the most important one. Because, as long as marketers identify consumer needs, develop marketable products, and handle pricing, distribution, and effective promotion well, products will sell easily. – Renowned management expert Philip Kotler
As a company's operator and decision-maker, you will often find your desk piled with various tasks waiting to be handled every day. These tasks are overwhelming and can be a source of headaches for managers. So, how can managers handle daily tasks with ease? This book will provide you with the answers. Using a unique "Daily Wisdom" layout, this book prepares a core of wisdom for each of the 365 days of the year. Through vivid cases and straightforward explanations, it presents the principles of business, allowing you to unconsciously learn various strategies for winning and the secrets of deep engagement with employees. It will help you quickly mature and become a successful manager who excels in your career.