Essentials of Strategic Management: 3rd Edition

Author: Heng, Whalen
Publisher:
Publish Date: 2004-11-01
Features: The author's purpose in writing this book is to present the most important concepts and methods of strategic management in a concise and clear manner. This book contains nothing of no value. It is significantly shorter than any other strategic management book, but the author has not made it "vague" or "artificial" as a result. The book provides rigorous explanations of many of the themes and concepts that strategic management focuses on. The author condenses the content of the strategic management field into 11 chapters in this book, including all key concepts and tools. The cases cited are sufficient for you to understand the relevant material in this book. This book is suitable for use in bilingual teaching at business schools and is also suitable for MBA students and teachers.