Hotel overall management principles and practices

Author: Zou Yimin
Publisher:
Publish Date: 2004-11-01
Features: This book takes the overall management of hotels as its main thread, providing systematic elaboration and analysis on ten aspects: concept, mechanism, strategy, leadership, market, relationship, brand, quality, talent, and efficiency. It attempts to explore the fundamental approaches to hotel management and summarize the basic principles and methods of hotel management. The book emphasizes the foundation of science, focusing on the flexibility and creativity of management, as well as pursuing the appropriateness of management. At the same time, it highlights the organic integration of theory and practice, as well as Chinese and Western management. This book can serve as both a textbook for the course "Introduction to Hotel Management" in tourism colleges and universities for tourism management majors, and a training material for middle and senior hotel management personnel.