"Sales and Marketing" 10-year classic

Author: Editorial Department of "Sales and Marketing" Magazine
Publisher:
Publishing Date: 2005-01-01
Features: The "Journal" of China's Marketing "Sales and Marketing" magazine summarizes and reviews ten years of classic articles. All articles come from the frontline of the Chinese market, forming a classic collection that provides a clear overview of the history of Chinese marketing over the past decade. This book is a summary and review of ten years of classic articles from "Sales and Marketing" magazine, divided into eleven sections based on content: Opinion, Management, Strategy, Channels, Terminals, Promotion, Practice, Human Resources, Distributors, Cases and Planning, and Business Oceans. It includes a total of 165 articles and special topics. All these articles come from the frontline of the Chinese market, consistently focusing on the marketing process and basic methods, always leading the direction of Chinese marketing, and serving as a work guide and trusted mentor for frontline marketing professionals in China. Through this classic article collection, we can gain a clear overview of the history of Chinese marketing over the past decade. Target Audience: Marketing professionals in various industries, as well as individuals from all walks of life who are interested in the development of Chinese marketing. This book is a summary and review of ten years of classic articles from "Sales and Marketing" magazine, divided into eleven sections based on content: Opinion, Management, Strategy, Channels, Terminals, Promotion, Practice, Human Resources, Distributors, Cases and Planning, and Business Oceans. It includes a total of 165 articles and special topics. All these articles come from the frontline of the Chinese market, consistently focusing on the marketing process and basic methods, always leading the direction of Chinese marketing, and serving as a work guide and trusted mentor for frontline marketing professionals in China. Applicable to: Marketing professionals in various industries, as well as individuals from all walks of life who are interested in the development of Chinese marketing.