Marketing personnel compensation and performance appraisal

Author: Zheng Hong / Lian Pengfei (editors)
Publisher:
Publish Date: 2005-01-01
Features: A summary of Paili Marketing's 10 years of research, a toolbook for designing compensation and performance evaluation systems for marketing personnel. It covers the principles, methods, steps, content, and tools for designing marketing personnel compensation and performance evaluation systems, combined with Paili Marketing's consulting cases, making it highly practical. This book is a toolbook for designing compensation and performance evaluation systems for marketing personnel. If designing a marketing personnel compensation and performance evaluation system is likened to "cooking a dish," this book can be called a "culinary guide," offering both the cooking methods (principles, methods, steps, content, and tools for designing marketing personnel compensation and performance evaluation systems) and the ingredients (reference examples and lists of relevant content). It also includes delicious and well-presented "finished dishes" (actual consulting cases). Although the specific focus of evaluation, evaluation indicators, weights, and compensation structures may vary due to different industries and stages of business development, appropriately using evaluation and compensation tools to motivate marketing personnel remains a common challenge for business managers across all industries. Readers of this book can refer to the principles, methods, steps, content, and tools for designing marketing personnel compensation and performance evaluation systems, combined with Paili Marketing's consulting cases, as well as the success factors and methods for implementing compensation and evaluation plans, to design compensation and evaluation systems and implementation plans that suit their specific needs. Target Audience: Marketing Directors, Sales Directors, HR Directors, Marketing Managers, Sales Managers, Customer Service Managers, and HR Managers from various industries.
Applicable to: Marketing Directors, Sales Directors, HR Directors, Marketing Managers, Sales Managers, Customer Service Managers, and HR Managers from various industries.