Close to customers

Author: Wei Yan
Publisher:
Publish Date: 2005-01-01
Features: This book proposes a comprehensive set of solutions, which includes thoroughly understanding customers, proactively seeking more customers, striving to retain existing ones, improving customer satisfaction through service, winning customer loyalty, innovating in customer relationships, and turning complaints into gifts. The implementation of this solution will help businesses get closer to customers, enabling them to confidently capture their hearts. The book systematically studies classic foundational theories from both domestic and international perspectives while also incorporating the practical realities of modern Chinese enterprises. The content is concise and the writing is refined. It is believed that whether it is corporate executives, marketing department managers, or frontline sales staff, everyone will find valuable insights in this book.