Marketing Enterprise Operation Principles

Author: Su Weilun, Editor-in-Chief
Publisher:
Publish Date: 2005-02-01
Features: This book draws on the latest research findings in marketing from both domestic and international sources, focusing on the marketing practices of Chinese enterprises. Building upon an introduction to the basic concepts, principles, and content of marketing, it systematically and deeply elaborates on the new vantage point of marketing—strategic marketing—its concepts, principles, and methods. The book is well-documented, presents original viewpoints, and closely links theory with practice, demonstrating systematic innovation. We believe that this book will serve as a delicate key, helping a wide range of enterprises smoothly open the door to marketing and guiding relevant individuals into the treasure trove of marketing knowledge.