McDonald's: Warmth Conquers the World

Author: Wu Jieyun
Publisher:
Publish Date: 2004-11-01
Features: "More choices, more smiles, all at McDonald's" — When people think of McDonald's, they associate it with warmth, freedom, laughter, comfort, charm, convenience, speed, hygiene, and fashion. The rapid global conquest of McDonald's, the world's giant in the food service industry, is also a process of McDonald's cultural expansion. "Beauty in the hamburger," "QSCV" all embody McDonald's unique corporate culture. While dedicated to providing the best dining experience for people, McDonald's has conquered the world with its warmth and brought countless smiles. This book strives to help readers gain an in-depth understanding of the powerful cultural force behind McDonald's success through authentic corporate culture concepts and 19 classic corporate culture stories.