Chain Operation Theory and Practice: The Most Dynamic Marketing Model of the 21st Century

Author: Xiao Guisen
Publisher:
Publish Date: 2004-09-01
Features: The Tsinghua University Executive Management Training Center is the first educational and research institution in China dedicated to professional management training. Leveraging Tsinghua University's strong foundation and advanced teaching experience, it integrates international teaching models, drawing on the strengths of a robust faculty composed of renowned scholars and experts from around the world, outstanding managers from multinational companies, and famous executives from domestic leading enterprises. This has formed a scientific, standardized, and authoritative teaching and service system, widely recognized in the industry. In the five years since its establishment, the center has hosted various types of seminars and training programs targeting chairpersons, CEOs, senior or middle-level managers, and has trained over 6,000 students across various industries in China. Its alumni network spans China and Southeast Asia. The book comprehensively summarizes the theoretical framework of chain management, with a focus on the overall planning and specific operations of chain management. Combining the author's extensive experience in designing enterprise chain management models with insights from chain management practices in the United States, Japan, and other countries, the book links theory with practice, emphasizing practical applicability. It provides numerous successful case studies from both the chain headquarters and franchisees, offering readers actionable and practical experience.