Enterprise Competitive Intelligence Management: The Secret Weapon to Beat Your Competitors

Author: Zeng Zhonglu
Publisher:
Publish Date: 2004-10-01
Features: The content of this book can be divided into four parts: Chapters 1-2 introduce the concept and development of competitive intelligence; Chapters 3-11 systematically elaborate the basic principles and methods of each stage of the competitive intelligence cycle; Chapters 12-14 respectively introduce the application and significance of competitive intelligence in benchmarking, price competition, strategic alliances, etc.; Chapters 15-17 discuss the establishment of competitive intelligence systems, protecting one's own competitive intelligence, and ethical issues in competitive intelligence. The book is written in plain and easy-to-understand language with rich and vivid examples, making it suitable not only as a textbook for elective courses in management and information-related fields but also for a wide range of social readers.