Small Business Excellence Series--Small Business, Big Marketing

Author: Ma Jiangping
Publisher:
Publish Date: 2002-06-01
Features: Identify the right market entry point, skillfully carry out advertising promotion, establish your own marketing network and channels, and actively resolve marketing crises. Marketing is the top priority in modern business operations. Whether it's survival and development or failure and decline, this is a reality that every small business must face. In the fierce business sea, why do some small businesses stand out and forge ahead, while others capsize and vanish into thin air? This is a question that many small business operators are very concerned about. The answer may not be unique, but the most crucial point is that successful small businesses are excellent in management and operations. Facts have already proven and will continue to prove: as long as they excel in management, small businesses can also have a bright future. In a certain sense, marketing is related to the life and death of a business. How can small businesses achieve big marketing? The key lies in transformation and innovation. The book Small Business, Big Marketing deeply analyzes the necessity and possibility of small businesses engaging in big marketing, and elaborates on a series of methods for small businesses, including how to identify the right market entry point, how to investigate market trends, how to set product prices, how to skillfully carry out advertising promotion, how to conduct business negotiations, how to establish their own marketing network and channels, how to improve customer service, and how to resolve marketing crises. The book provides a thorough and specific analysis of how small businesses can, in the fierce market competition, use unique marketing strategies and skills to continuously grow, transforming from small to big.