Small Business Excellence Series -- Small Business. Big Advantages

Author: Zhou Deting
Publisher:
Publish Date: 2002-06-01
Features:
- Meticulous management to gain superior management advantages;
- Flexibility to win product development advantages;
- Cost reduction to achieve low-cost advantages.
Competitive advantage is a critical issue for small businesses, determining whether they will thrive or fail. Survival and growth, or decline and collapse—this is the harsh reality every small business must face. In the fierce business world, why do some small businesses stand out and forge ahead, while others sink and vanish into oblivion? This is a question that preoccupies many small business operators.
The answer may not be singular, but the key is that successful small businesses are those with excellent management. The facts have proven and will continue to prove that as long as a small business excels in its operations, it can also achieve a bright future.
Competitive advantage is a matter of life and death for small businesses. The market is merciless, and competition is ruthless. When small businesses compete with powerful, large corporations, they must possess a competitive edge in some aspect or field to establish their core competitiveness.
The Small Business · Great Advantages is a book that addresses the realities of small businesses, analyzing and exploring how small businesses can leverage their competitive advantages from the perspective of building core competitiveness. It delves into how small businesses can:
- Focus on market information to gain an information advantage;
- Be flexible and adaptable to win product development advantages;
- Reduce costs to achieve cost competitiveness;
- Treat customers sincerely to win customer loyalty;
and other "top 10 advantages."