Comeback: How Corporate Heroes Turn the Tide from Defeat to Victory

Author: Dong Lei
Publisher:
Publish Date: 2004-10-01
Features: The other side of the coin of difficulty is opportunity. The market is merciless, and victory or defeat is unpredictable. But even if it's the Fire Mountain, someone can cross it. This book tells the stories of great corporate heroes who face adversity, strategize, turn passive into active, and ultimately create extraordinary achievements. Starting from three perspectives, the book elaborates on the ideas and techniques of creating opportunities against the odds. Mastering these methods and techniques means you won’t fear missing or failing to capture business opportunities, nor will you fear stepping into the realm of "a bend in the road, a flower in bloom." Creating business opportunities is difficult, but creating opportunities against the odds is even harder. Without hardship in business, there is no opportunity; creating opportunities against the odds is even more challenging. How can one effectively and timely create opportunities against the odds? Starting from three perspectives, the book outlines the ideas and techniques of creating resilience. Overall, the book has three characteristics. First, it is novel. The author offers new perspectives and innovative thinking, providing people with new ideas and approaches to creating opportunities against the odds. This is the first comprehensive and systematic book in China to elaborate on resilience creation. Second, it is useful. The book is rich in content, offering comprehensive and multi-angle solutions to the various specific problems encountered in creating opportunities against the odds. It is extensive and highly practical. Not only does this book provide practical guidance for a company to create market opportunities, but it also offers certain guidance for the market development of a region, city, county, or town. Third, it is engaging. The book integrates theory, knowledge, and entertainment, making it easy to understand and concise, focusing on practicality. Each idea has a profound yet witty and lively title, greatly enhancing the book’s appeal and readability.