Marketing Skyworth: The Mystery of the Rise of Private Enterprise in Color TV

Author: Wen Mang, Editor-in-Chief
Publisher:
Publish Date: 2004-09-01
Features:
Great challenges inspire great potential;
Great potential creates significant differences;
Significant differences lay a solid foundation for Chongwei's renewed takeoff;
Creating significant differences makes Chongwei a leading brand in China, so that when people mention China, consumer electronics, professional quality, value, products, and services, they think of Chongwei. Reading a good book is better than traveling thousands of miles. The publication of Marketing Chongwei has provided us with an excellent textbook.
Marketing Chongwei selects a series of outstanding articles and cases from Chongwei's internal magazine Chongwei Marketing since its inception. The book is highly readable and offers great reference value. It includes theoretical works, such as There's Always Room for Improvement by President Zhang Xuebin and Marketing Models in the CRT Manufacturing Industry by Mr. Yang Dongwen; as well as practical articles, such as How to Cooperate with "Major Clients" by Sun Weizhong and How "Small Terminals" Can Sell High-End Products by Liu Yaoping, etc. It can be said that the book covers all aspects of marketing work, including team building, channel optimization, brand enhancement, terminal transformation, market promotion, and after-sales service. All the articles are valuable experiences summarized by Chongwei's elite in the fierce market battle, which greatly benefits the improvement of online marketing skills.