Big brand, big problem

Author: Jack Trout
Publisher:
Publish Date: 2004-06-01
Features: In this book, "King of Positioning" Jack Trout analyzes the reasons for the failure of super companies and provides them with a "cure." Look at the companies mentioned in the book—Xerox, Miller Beer, DEC, Burger King, and so on—aren’t they enough to wake you up? In today’s highly competitive market, any mistake can cost your company to your competitors. And once it happens, your chance to turn things around is almost negligible. Even worse, the challenge you face may not come from one or two individuals, but from a hostile group whose purpose is to surpass you. Just recently, Levi’s, STT, Colgate, Xerox, and Panteon were all giants in their respective industries, yet they collapsed overnight!