Super Engine: Decoding the Real Estate Practices of Aoyuan Composite Properties

Author: Lei Jianwen / Zhang Weilun / Hu Dawei
Publisher:
Publish Date: 2004-10-01
Features: A pioneer in composite development, a practitioner of the super engine. Self-examination, contributing to society. — Gu Yunchang, Vice President and Secretary-General of the China Real Estate Industry Association.
Dare to think to win. In 1997, many people poured cold water on my ideas, but I didn’t shrink from it. Without resources, I integrated resources and finally fought for the success of Guangzhou Olympic Garden. Without a brand, you can only sit in the carriage, making money behind others; but with a brand, you become the locomotive, leading others to develop.
A company’s development combines both short-term and long-term strategies. For short-term, quick-return projects, we need to act promptly; for long-term return projects, such as rental properties, we also need to make moderate investments.
For the first time, this book completely reveals the battlefield legends and crystallized insights of the Ouyuan Group, which shook the Chinese real estate industry, and Gu Ziwen, the master of composite real estate. It is a practical guide that will change the development model of Chinese real estate.