Event and Exhibition Project Management

Author: Wang Qijing
Publisher:
Publish Date: 2004-08-01
Features: This book comprehensively explains the specific content of event and exhibition project management as a discipline. It can serve as a professional textbook as well as provide practical references for event and exhibition project managers in their work. Utilizing the general principles of project management and combining the characteristics of event and exhibition projects, the book systematically introduces the entire process of event and exhibition project management and the main methods of project management, including the initiation, planning, organization, control, evaluation, financial management, and risk management of event and exhibition projects. The book adopts a combination of theoretical explanations and case studies to introduce the fundamental theories of event and exhibition project management in an accessible and engaging manner.