Consumer Behavior

Author: Gong Zhen
Publisher:
Publish Date: 2004-08-01
Features: This book introduces the consumer psychological process and the purchase behavior process, analyzes the behavior psychology of different consumer groups in target marketing, and discusses the characteristics of consumer psychology in the modern special social environment, etc. This book introduces the consumer psychological process and the purchase behavior process, analyzes the behavior psychology of different consumer groups in target marketing, and discusses the characteristics of consumer psychology in the modern special social environment, etc.