Funeral Public Relations

Author: Shen Mingde
Publisher:
Publish Date: 2004-10-01
Features: With the vigorous development of China's funeral industry, modern funeral homes and cemeteries have rapidly emerged in cities across the country. In the past two decades, China's funeral industry has made significant progress in both quantity and facility standards. However, due to its relatively short development period, the lack of modern management theory and guidance, and the historical influence of event-driven operational models in funeral service units, there is still a noticeable gap between the management and operational standards of China's funeral industry and those of advanced countries, as well as between the service levels and the needs of funeral consumers. This book is one of the "Funeral Studies Series," which takes the funeral industry and funeral activities as its research subjects. Based on in-depth scientific research and incorporating long-term research findings from scholars both domestically and internationally, it summarizes the rich practical experience of funeral workers, providing a fundamental reflection of the current state of funeral theory and the funeral industry. The development of modern funeral culture is not only a means to advance the funeral industry but also its ultimate goal.