Business Management Practice Workbook

Author: Schmalen
Publisher:
Publish Date: 2004-11-01
Features: This series of books has not only achieved success in Germany but also in other countries, having been translated into languages such as Russian, Bulgarian, and Hungarian and widely circulated. Management of Enterprises has always been a classic textbook widely used in German universities. Since its publication in Germany in the 1970s, it has been updated to its 12th edition. It not only focuses on the operational level of enterprise management but also successfully applies economic principles to the practice of management. The book consists of 25 chapters, comprehensively, systematically, and scientifically introducing the fundamentals and practical issues of enterprise management, such as the legal forms of enterprises, forms of association, decision-making processes, production planning, sales planning and policies, investment planning, pricing policies, communication policies, accounting systems, and compensation systems. The arguments in the book are both accurate and realistic, with the discussion of economic theory never deviating from real-life examples, making it easy to understand and helping readers grasp all aspects of enterprise management. This book is a supplementary guide to Management of Enterprises, providing suggested answers to the exercises for each chapter and summarizing the key points of each chapter. As a complement to the main textbook, it also appropriately expands and elaborates in some cases, playing an irreplaceable role in helping readers master and reinforce the knowledge they have learned in management.