Fashion network marketing

Author: Li Xiaohui et al.
Publisher:
Publish Date: 2004-10-01
Features: Network marketing, as a new marketing method and business philosophy, has been widely accepted and rapidly applied in the apparel industry. Currently, it is common for apparel companies to engage in network marketing. However, how to more effectively utilize network marketing tools to enhance the operational performance of apparel businesses is a topic of greater concern and continuous research among industry professionals. This book comprehensively introduces the fundamental knowledge and latest theories of network marketing, incorporating and drawing on the essence of current network marketing theories and practices. It collects, reviews, analyzes, and summarizes the experiences and lessons learned from numerous domestic and international apparel companies' network marketing efforts. The book systematically explains the theories, methods, and models of apparel network marketing, demonstrating strong theoretical depth and practical applicability. This book is suitable for apparel industry professionals, including university and college students and faculty, apparel management personnel, and apparel marketing professionals.